How to Successfully Raise Funds for Your Start-Up?

Nicolas de Kerchove
5 min readOct 27, 2023

Are you wondering how to raise money for your start-up? Having raised 6 funding rounds for start-ups in the past, I have gathered here some information to help you make it happen.

Why Raising Funds?

You may be questioning why you should raise funds and dilute yourself in the process. The truth is, there are numerous benefits to raising money for your start-up:

1. Focus on Your Idea: By raising money, you can stop working and concentrate entirely on developing your new start-up idea.

2. Build a Stellar Team: With funds in hand, you can hire like-minded individuals who complement your skills and help develop your product or service.

3. Create a Winning Product: Invest in creating a Minimum Viable Product (MVP) or prototype to demonstrate the potential of your idea.

4. Gain Valuable Advice: When raising money, you often receive guidance and advice from the investors themselves. This “smart” money can prove invaluable in growing your business.

What You Need to Raise Funds

To successfully raise funds for your start-up, you’ll need a few key elements:

1. A Compelling Pitch Deck: Craft a persuasive PowerPoint presentation or similar document to explain your start-up idea to potential investors. Including a demo or MVP is even better, and if you already have some income, make sure to highlight that. Investors will be more likely to invest in your idea if they see its potential.

2. Patience for the Long Haul: Raising funding for a start-up can take anywhere from 3 months to 1 year, and sometimes even longer. Be prepared for this marathon and stay motivated throughout the process.

How to create an Outstanding Pitch Deck?

Your pitch deck is crucial in capturing the attention and interest of investors. Here are some tips to make it stand out:

1. Keep it Concise: Use no more than 30 words per slide and aim for a maximum of 12 slides. Remember, you only have about 1 minute to grab the investors’ attention.

2. Emphasize the Essentials: Each slide should focus on one main idea or showcase 5 key bullet points. Keep it simple and visually appealing.

3. Speak Their Language: Avoid using heavy technical jargon that may confuse or intimidate investors. Make sure your presentation is easily understandable by a wide audience.

4. Keep File size in Check: Ensure your pitch deck is not too heavy, ideally below 10MB, as larger files can be difficult to open or send.

The Structure of a Great Pitch Deck

Here is a basic format to follow when creating your pitch deck:

1. Cover page: Clearly state your start-up name and briefly explain what your company does.

2. Problem: Define the problem your start-up aims to solve and provide relevant figures or statistics to showcase its significance.

3. Solution: Describe your solution in a concise and compelling manner. Highlight how your product or service addresses the problem and stands out from competitors.

4. Product/Service Details: Provide more information about your business model (e.g., Premium, Freemium, SaaS) and target sales price. Show the uniqueness of your offering and include relevant numbers to support your claims.

5. Target Market: Identify your target customers and describe their behavior. Highlight your top three competitors and explain how you differentiate yourself from them. Use numbers, such as growth rate or CAGR, to illustrate the potential of your market.

6. Traction/Validation Roadmap: If you have sales or early adopters, showcase them here. If not, explain your plan for validating your product or service.

7. Marketing and Sales Strategy: Outline your plan for acquiring your first 100 customers and beyond. Show your understanding of how to reach and engage your target audience.

8. Financials: Specify the amount of funding you are looking for and howit will be used. Include your monthly burn rate, projected sales forecast for the next 3–5 years, EBITDA projections, and customer acquisition cost (CAC) vs. customer lifetime value (LTV). Be realistic and reasonable in your projections.

9. Team: Showcase your team members and their roles. Provide links to their LinkedIn profiles or other relevant online portfolios. Highlight their experience, awards, and achievements.

10. Thank You & Call to Action: Express gratitude for the investor’s time and consideration. Ask for feedback and clearly state what you expect from the investor. Ensure they have access to any demos or resources mentioned.

If needed there are some useful already made templates online you can edit.

How to reach the Right Investors?

Finding the right investors is crucial to save time and increase your chances of success. Consider the following strategies:

1. Attend Start-Up Pitch Competitions: Participate in local start-up pitch competitions to connect with potential investors.

2. Use Online Tools: Utilize platforms like Crunchbase or Pitchbook to search for investors based on investment amount range, territory, and sector. Check for recent investments and avoid approaching those nearing the end of their fund.

3. Seek Introductions: If possible, try to get introductions to investors through mutual contacts on LinkedIn or other professional networks.

Navigating Investor Interest

Once you receive interest from investors, it’s important to take the right steps:

1. Send a Letter of Intention (LOI): As soon as you notice interest, send an LOI to the investor. This can help attract other undecided investors and solidify their commitment.

2. Sign a Term Sheet: After the LOI, you can proceed with signing a term sheet. In some cases, you may be able to handle this process yourself with the agreement of the lead investor.

How to find the Right Lawyer?

Finding a lawyer experienced in fundraising can be critical to your success. Consider the following tips:

1. Payment Based on Success: Look for a lawyer who is willing to condition their payment on the success of your fundraising. This way, you only have to pay if the process is successful.

2. Excellent Communication: Choose a lawyer with whom you have excellent communication. Clear and effective communication is key during the fundraising process.

Remember, raising funds for your start-up is a challenging yet rewarding journey. With a well-crafted pitch deck, targeted investor outreach, and strategic decision-making, you can increase your chances of securing the funding you need to bring your start-up to life.

Any doubts or questions feel free to DM here.

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Nicolas de Kerchove

Mobile app, game and startup expert. Growth Hacker. Awarded Entrepreneur. Nicolas has worked on 30+games, closed 10+ publisher deals and raised 6 funding rounds